OUR BIG IDEAS!
HOW DO YOU TRANSFORM FACEBOOK INTO A SALES MODEL?
To launch Jazaa Rice Facebook page in partnership with leading online retailers. Putting together weekly deals linked with the website to generate hardcore sales revenue each month.
Creating offer based posts that gave a direct call to action to each consumer. Leading to Facebook being compared up to par with on ground sales.
HOW WE INCREASED FOOTFALL AT CLASSIC ROCK COFFEE.
To partner with universities/colleges and underground bands and give them a platform to showcase their talents. Transforming each Saturday night into a rock night at the café. Maximum pre hype and LIVE feed of the event on social media; helping establish the bands persona and the cafes.
BUILDING HABIT CHANGE THROUGH SOCIAL MEDIA
When the major part of the population buys loose rice at their local mohalla store it is imperative for a brand to instill in its consumers the difference between the two. The #SayNoToLoose campaign aimed to showcase the health benefits of packaged rice while building the persona of the company.
A one-month long campaign generated over 100,000 reactions where consumers directly engaged to pledge to #SayNoToLoose. Leading celebrities and bloggers were taken on board to take our pledge which generated maximum reach and awareness.
BRINGING THE DENTIST TO YOUR DOORSTEP
Research showed that majority of the population does not visit the dentist at least twice a year. A brand that has been built on the pillars of dentist recommendations aimed to change that and bring the dentist right to their cell phone or desktop screens.
The Meet the Dentist campaign created monthly webisodes that saw a partner dentist sit on Facebook LIVE
BUILDING A COMPANY DOCUMENTARY
A documentary shot to showcase the infrastructure of Jazaa Foods. Using Junaid Jamshed as the main protagonist who explains and takes us through the different stages of rice production till the final product.
COCA COLA HEALTH AND SAFETY VIDEOS
Coca Cola is extremely big on health and safety standards and procedures in all their factories. To highlight this a documentary was created that gave audience a complete step by step guide for safety when entering the coca cola factory.
Be it building a television commercial or simple animation to bring alive your brand. At Ailaan our focus is to put together work that generates word of mouth. Here is a glimpse of all the production work done by the team at Ailaan. From building documentaries that highlight the process flow to simple product based animation our team is equipped with all the right tools to cater to your brands need.