BUILDING HABIT CHANGE THROUGH SOCIAL MEDIA

The Idea

When the major part of the population buys loose rice at their local mohalla store it is imperative for a brand to instill in its consumers the difference between the two. The #SayNoToLoose campaign aimed to showcase the health benefits of packaged rice while building the persona of the company.

The Outcome

A one-month long campaign generated over 100,000 reactions where consumers directly engaged to pledge to #SayNoToLoose. Leading celebrities and bloggers were taken on board to take our pledge which generated maximum reach and awareness.

BRINGING THE DENTIST TO YOUR DOORSTEP

The Idea

Research showed that majority of the population does not visit the dentist at least twice a year. A brand that has been built on the pillars of dentist recommendations aimed to change that and bring the dentist right to their cell phone or desktop screens.

The Outcome

The Meet the Dentist campaign created monthly webisodes that saw a partner dentist sit on Facebook LIVE

BUILDING A HOME FOR BRANDS AND COMPANIES ONLINE

The new age of communication has seen users access the world wide web through multiple different devices. From tablets, desktops to your mobile phones it is important that your website conform to each of these dimensions.

BUILDING A COMPANY DOCUMENTARY

The Idea

A documentary shot to showcase the infrastructure of Jazaa Foods. Using Junaid Jamshed as the main protagonist who explains and takes us through the different stages of rice production till the final product.

COCA COLA HEALTH AND SAFETY VIDEOS

The Idea

Coca Cola is extremely big on health and safety standards and procedures in all their factories. To highlight this a documentary was created that gave audience a complete step by step guide for safety when entering the coca cola factory.

Company Showreel

The Idea

Be it building a television commercial or simple animation to bring alive your brand. At Ailaan our focus is to put together work that generates word of mouth. Here is a glimpse of all the production work done by the team at Ailaan. From building documentaries that highlight the process flow to simple product based animation our team is equipped with all the right tools to cater to your brands need.